BRA Day USA, The SHE Event, and Paint the Town Pink!

National Breast Reconstruction Awareness Day, or BRA Day, will be October 16.

BRA Day promotes awareness and education about post-mastectomy breast reconstruction. Most women do not know anything about their options regarding breast reconstruction, and even fewer know about the proper timing of cancer treatment and reconstruction surgery and the variability in outcomes.

BRA Day USA supporters hold local events to help spread awareness of breast cancer treatment and the plastic surgeon’s role in breast reconstruction. Supporters help educate about surgery and financing options. The goal is a broader understanding of the options available to women after mastectomy.

Jewel, the singer and songwriter, is the national spokesperson for BRA Day and has written a song to benefit patients, “Flower.” If you would like to start a BRA Day event in your area, visit the website for a free BRA Day Starter Guide and Marketing/PR Toolkit to help you plan your BRA Day activities. Past BRA Day events include art contests, flash mobs, seminars about reconstruction, and fundraising events to support the BRA fund.

At the end of September, we were sponsors for the SHE Event at the Convention Center. A celebration of everything woman, SHE was three days of events just for her, with plenty of style, food, entertainment, arts and crafts, shopping, and healthy living. For more info, check the SHE Event website here. Events included an opening night party, a fashion show for mothers and daughters, wine and cocktail tastings, and a workshop on how to use color effectively in your home. 

Flower power at the SHE event!

Paint the Town Pink

Our Lowcountry Race for the Cure® affiliate has challenged all area businesses to get creative with the color PINK! Businesses have decorated their storefronts in a pink theme and displayed the Race poster. There is a competition, so be sure to check out the businesses downtown before the prizes are announced on Friday, October 18.

Remember, Saturday, October 19 is the 20th Annual Komen Lowcountry Race for the Cure®. Please join us, and for more information visit the Lowcountry affiliate page.